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What B2B marketing strategies can help financial services companies build trust and credibility with their customers? In a highly competitive market, these companies face the challenge of differentiating themselves and building strong relationships with their customers. According to a recent study ...

Did you know that B2B marketing for software companies is essential to achieving success in today’s market? With the exponential growth of the technology industry, more and more companies are joining the competition for customer attention. In this article, we will explore how to create effective B2B ...

Did you know that developing strategic partnerships can be a powerful tool in the world of B2B marketing? Strategic alliances allow companies to combine their resources and expertise to achieve common goals, such as increasing market share or expanding into new markets. In this article, we will ...

Did you know that 66% of consumers are willing to pay more for products and services from sustainable companies? In a world that is increasingly aware of environmental impact, companies are beginning to recognize the importance of sustainability and its relationship to B2B marketing. But how can ...

Have you ever wondered how you can re-engage your website visitors in the B2B space? Retargeting is a digital marketing strategy that allows you to do just that. Through the use of cookies and user tracking, you can show personalized ads to those visitors who have shown interest in your product or ...

Have you ever wondered how some companies are able to predict their customers’ needs before they even recognize them? The answer lies in predictive marketing, a strategy that uses data and advanced analytics to anticipate consumer preferences and behaviors. In this article, we’ll explore how to ...

Did you know that chatbots are revolutionizing the way businesses interact with their customers in the B2B environment? These AI tools are rapidly gaining popularity due to their ability to improve customer experience and streamline communication. In this article, we will explore how chatbots are ...

Did you know that 43% of businesses have experienced a cybersecurity incident in recent years? In the world of B2B marketing, where sensitive customer information is vital, cybersecurity becomes an even bigger concern. In this article, we’ll explore the importance of protecting information in the ...

In this blog we explain the essential steps to constantly obtain new sales opportunities on the Internet and social networks.
We are facing a market overflowing with competitors, who are trying to attract new customers by saturating all the communication channels available to them, but without a ...

What are expectations in marketing and sales and why are they so effective in persuading customers?
When it comes to capturing a customer's attention during a sales interview, the best strategy is to create expectations.

It is the probability or hope that the client has of being able to satisfy his ...