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Content marketing, or content marketing , is a strategic marketing approach that focuses on creating and distributing valuable and useful content on the Internet in order to attract and retain a clearly defined group of recipients - and ultimately - discreetly persuade them to take a specific action ...

What is webwriting? It is nothing more than creating content with the intention of publishing it on the Internet . Texts published on the Internet are characterized by slightly different rules of creation - they are often not read from A to Z, and their structure is quickly scanned visually by users ...

Let's start with the fact that the occurrence of 404 errors is very difficult to avoid, sometimes even impossible. This applies especially to more complex websites with a greater number of subpages. The presence of a 404 error does not automatically mean that the website is of low quality, poorly ...

Performance marketing (also known as efficiency marketing) is an online activity aimed at acquiring potential customers or persuading them to perform a specific action and take the desired action. In other words, it is effect-oriented marketing. The key and integral elements of the performance ...

In the information age, when consumers have access to a wide range of products and services, it is crucial to convey to them why our offer is valuable and unique. The language of benefits focuses on this. Instead of focusing on dry facts and technical aspects of products, we focus on how the offered ...

People can be divided into two groups: those who have started backing up and those who will start backing up.

A very important issue in the matter of WordPress security is the habit of creating backups. Many reputable hosting companies offer such backups as standard at the server level.

I also ...

An important aspect of a website is its appearance and aesthetics. You should make sure that your system has a consistent appearance throughout the website. You should use one system for the style of headings and paragraph content. Similarly, you should maintain a consistent system for buttons on ...

Google Ads ads are mainly CPC ads, meaning we pay for each click. The cost per click (price per click on a Google Ads ad) is set based on an ad auction. Companies interested in advertising for a specific keyword bid among themselves, declaring a maximum CPC rate.

An example of how Google will ...

Updating current content
If you have a blog on your site (if not, it's worth getting one), it's an interesting idea to track your current blog posts and choose those that generate the most traffic in organic results or have the potential to do so. Selected posts should be slightly optimized, which ...

In today's digital era, having a professional website is an essential element of every law firm's marketing strategy. The website acts as a virtual business card for the company, being the main source of information for potential clients looking for information about the services offered, the team ...