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Traditionally, prospects go through different decision-making stages when discovering a brand. These different stages represent the customer acquisition funnel. It's therefore important to understand how it works to create a successful customer acquisition strategy.

In fact, how people buy is still ...

These emails provide detailed information about your offerings , highlighting how to solve specific problems or improve the lives of your subscribers. This helps promote your products or services , build trust, drive conversions, and retain returning customers.

Key elements of an explanatory email ...

While an email lead generation campaign may seem like a simple enough concept, its benefits are much broader. Here are just a few:

Automatically attract customers – with a simple signup form, you can attract a steady stream of potential customers. This automation works 24/7, allowing you to ...

Customer acquisition cost (CAC) is a key performance indicator to monitor to make informed decisions about your marketing spend. In the context of email marketing, CAC represents the cost of acquiring a new subscriber to your mailing list.


To calculate CAC, divide the total cost of acquiring a ...

In the CLEANUPS tab of your Site Scanner interface, you can access the history of all cleanups, with successful cleanups accompanied by a detailed report of the files that were cleaned.

And there you have it! Your website is now malware-free again.

If the Site Scanner quarantine setting is ...

Reducing the size of CSS and JavaScript files that slow down page loading can improve your overall Core Web Vital score and user interaction.

Delay loading of JavaScript files
While the browser loads the JavaScript files, users cannot interact with the web page. This is why you may sometimes see ...

When you receive a perfectly timed email right after signing up, that's automation at work. Let's take a look at what happens behind the scenes and how these digital workflows create seamless customer experiences.

01: Audience segmentation

Your email list is a community of diverse individuals ...

The DevOps Research and Assessment (DORA) team developed the Four Keys (Key Performance Indicators) project, which helps organizations like ours monitor important aspects of their software development using four different metrics. This allows us to assess our performance and find ways to further ...

Third-party scripts, such as analytics or social sharing widgets, are common render blockers. If possible, load these scripts using DEFER or ASYNC .

Some non-essential third-party scripts may also be loaded after the page has fully rendered, using event receivers such as window onload.

1.3. Lazy ...

It is essential to identify and track project milestones in order to:

Create workflows for projects
Project milestones help establish a clear project schedule or timeline and contribute to the development of solid roadmaps. In fact, milestones provide concrete objectives to achieve. This means that ...