Email is of great value in your marketing strategies, as it has a low investment cost , is much easier to personalize than other communication channels and allows you to obtain precise metrics to better understand your target audience.
But to take advantage of these benefits, the first thing you must do is create a bond with your subscribers , since if they do not open your emails, none of your strategies will work, so increasing engagement is essential.
If your contacts find the content of your messages engaging and feel motivated to interact and click on your links, you'll be closer to meeting the goals of your email campaigns , whatever that goal may be.
How to improve your email marketing chairman email list campaigns to connect with your subscribers
Whether you're looking to recover abandoned carts , increase conversions , or boost your brand visibility, increasing engagement in your campaigns will give you the push you need to get the best results.
Segmentation
You've probably come up with some very creative campaigns to impact your contacts, but will the campaign work for all of them in the same way? With segmentation, you can send targeted campaigns to the different audiences you have , thereby increasing interest in your messages.
What your boss needs to know to be convinced about email marketing
By segmenting your subscribers according to their interests, ages, items they have purchased in your eCommerce, among other factors, you will be able to improve your opening statistics , keep your email lists clean, and increase engagement, increasing the possibility of success of your campaigns.
Personalize
When we enter a physical establishment and the salesperson knows our name and generally knows our preferences, we feel special and valued and we definitely come back. The same thing happens in email marketing campaigns.
There is a big difference when an email marketing campaign starts with a generic subject line, and when one includes the name of the person it is addressed to, as it will not only increase the opening rate, but by being specifically designed for that contact, it will create greater engagement.
Use A/B testing
By performing A/B tests, you will get to know your audience better . With this type of testing, you will be able to optimize your email marketing campaigns to the maximum, since you will know the times when your opening rates are highest, as well as the reaction of your contacts to videos or images.
By using A/B testing, you can create different email designs and see the impact each one has on your subscribers, for example, completely different structures or slight changes to titles or colors.
With these tips you can increase engagement with your subscribers and achieve success in your next email campaigns.
