Marketing key performance indicators (KPIs) are metrics that tell marketers

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Marketing key performance indicators (KPIs) are metrics that tell marketers how well (or poorly) their efforts are performing and if they’ve achieved — or are on pace to achieve — their goals. Marketing list of usa cell phone numbers teams determine which KPIs to track depending on the campaign, the channel being used, and the goals of the campaign. Some common marketing KPI categories include:

Company-Wide Marketing KPIs
Content Marketing KPIs
Email Marketing KPIs
Marketing Ops KPIs
Product Marketing KPIs
Paid Advertising KPIs
Each category has a unique set of KPIs.

For example, content marketing KPIs will include organic traffic, SERP rankings, and bounce rate. For email marketing, you’ll typically track open rate, click-through rate (CTR), and unsubscribe rate.

When thinking about your marketing key performance indicators, there are a couple of things that should be evaluated no matter what metric you’re looking at:

The source. If you have a certain metric that’s valuable to your business, knowing where it came from will prove to be highly important to get more of them.

The content, form, page, etc. contributed to the creation of a valuable metric. For example, if all of your leads are converting on a single piece of content, it’s a fairly good bet to say that other content like that will be successful in the future as well.