People are almost always on a device, whether they’re browsing social media platforms or working through their daily Wordle. If they’re not on a device, they can quickly access one and go online. That means the whole idea of the four Ps of marketing has shifted.
The power is now in the buyer’s control, literally at their fingertips.
This means marketers don’t have to push an offer as list of canada cell phone numbers they did before. It’s more important to stay relevant so that when buyers plan to make that purchase, they think of you rather than trying to force a product into your target audience’s hands.
We now have access to people 24/7 through interactive digital marketing campaigns and engaging distribution channels. We can have a conversation with someone and get them to think about us through inbound methods like blogging, social media, and emails.
A marketing strategy aims to get your offer in front of your target market at the right time — but the right time is no longer confined to traditional business hours. With the proper strategic marketing plan in place, your customers can purchase whenever they want, so promotions don’t have to be right there in the store. Suffice to say, the four Ps of marketing look a lot different than they did just five years ago.
The in-the-moment criticality isn’t as high as before, which changes the way you think about the four Ps of marketing, but doesn’t eliminate their relevance.
- Board index
- All times are UTC
- Delete cookies
- Contact us