Of course, you can customize your Facebook Lead Ad and add fields as you’d like, but the essential contact information will be covered by Facebook, making the process a whole lot simpler for your new potential customer. Facebook has always been a pioneer when it comes to social media innovation but it’s only a matter of time before other platforms follow suit.
Mobile Usage
No longer are consumers using their desktop computers list of brazil cell phone numbers to access social media. Now, browsing occurs predominantly from mobile devices, making B2B conversion seemingly impossible. Social media conversion rates for B2B industries are classically low to begin with, adding a mobile-first preference into the mix seems like a recipe for failure. However, this doesn’t have to be the case.
Apart from revolutionizing lead capture, Facebook Lead Ads will also enhance the mobile experience for social media users. No longer will mobile users have to fumble with cumbersome forms on their touchscreen devices. With auto-fill, submission on mobile social platforms is as simple as tapping “submit.” This increased usability could potentially skyrocket your mobile social conversion rates and allow you to easily reach users with a mobile-first preference.
Video
Social content is no longer limited to text or photo posts, users can easily stream high-quality video on any device, no matter where they are. With this increased accessibility to video content, it’s no surprise that social users overwhelmingly prefer to consume media in the form of video.
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