Let’s be clear from the start. If you’ve heard someone say that you have to try every acquisition channel until you find the one that works for you, let me correct you right away. That idea is widespread, you find it in books, blogs, and even your cousin the “marketing expert” will have told you so. However, at Kiwop , we tell you that this strategy will only waste your time, money, and energy .
You are not here to waste resources. You are here because you want to get gambling data philippine phone number clients , increase your sales and, ultimately, make your business grow profitably. So, if you are serious, the first thing you need to do is forget about that fairy tale of trying everything without meaning. In this article, I am going to show you how to choose your acquisition channel strategically, so that your investment of time and resources brings you real results. No beating around the bush .
acquisition channel
Step 1: Choose an acquisition method before thinking about channels
Before you even think about which channels you can use to attract customers, you have to define your acquisition method . It is essential that this method is aligned with your business model , your objectives and the type of customers you want to attract. This is key to making your strategy effective and allowing you to optimize your efforts.
The four main methods
There are four basic acquisition methods, and while it may seem like the most appealing one is to “do a bit of everything,” the reality is that focusing on one will significantly increase your chances of success. Let’s take a closer look at what these methods are:
Virality
This is the most sought-after method by many, since if you get your customers to recommend you on their own, you will have an acquisition machine that does not require direct investment in advertising. The classic example is Zoom or Calendly , which grew through organic recommendations. Virality implies that your product or service is so valuable that users promote it for you, saving you large sums in marketing.
Pros and cons of virality:
Advantages : Lower long-term costs. If you achieve virality, you can reduce your acquisition costs. In addition, this strategy generates a type of automatic trust, since it comes from personal recommendations.
Disadvantages : Going viral isn't easy, as it relies on your product being compelling enough for customers to share it without direct incentive. It can also take time for the snowball effect to start generating tangible results.
Practical example: Imagine you have a software platform that allows teams to easily collaborate. If you can get each new user to share your tool with other colleagues, you can scale without spending on ads. To encourage this type of virality, many companies offer referral programs , where users are rewarded for inviting others.
Content Marketing
This is one of the most effective methods to attract organic traffic. It involves creating valuable content (articles, videos, podcasts, ebooks, etc.)
