To succeed on all social networks, there are three pillars that must be used with care:
A regular publication frequency
Quality content carefully chosen as part of a content strategy
And understanding the algorithm of the social network you want to post on
In this article, we will focus more specifically on the LinkedIn austria telemarketing data algorithm, this social network being one of the specialties of the Connecto agency . From then on, we will give you three key points that will allow you to understand how the LinkedIn algorithm works.
Tip #1: How the LinkedIn algorithm decides to make your LinkedIn post go viral.
How will the algorithm decide whether your post will get 350 views or rather 35,000 views? This first basic is essential to understand. To do this, remember that the very essence of social networks is to highlight the content that would a priori be the most interesting so that Internet users spend more time on LinkedIn. To do this, LinkedIn has therefore designed an algorithm that will "decide" whether your post should be highlighted.
As soon as your LinkedIn post is published, LinkedIn will apply the “concentric circles” method:
Step 1 – Your post is broadcast to a very small part of your audience:
When you publish your post, the LinkedIn algorithm will show your post to a few dozen or hundreds of people in your network. If your LinkedIn post gets engagement (likes, comments, etc.), then the LinkedIn algorithm will say: "ok, this is a post that seems interesting, I'll continue to share it". If your post has not gotten engagement, LinkedIn will restrict its distribution.
Step 2 – LinkedIn broadcasts your post to a wider audience.
This time, it is a wider circle to which the LinkedIn algorithm will distribute your LinkedIn post. LinkedIn's goal here is to see if your post will interest people outside of your very close circle. Sometimes, you have friends and close contacts on LinkedIn who will regularly like or comment on your posts , which stimulates engagement on your LinkedIn Post when it is published. LinkedIn now wants to know if your LinkedIn post can interest a wider audience. If you still generate engagement, the LinkedIn algorithm will continue to highlight you. Otherwise, it will reduce the visibility of your post.
Step 3 – The virtuous cycle:
