This concept, introduced by Google, has become a fundamental factor in evaluating the quality of a website and its content. In this article, we will explore what the EEA is, how it works, and how you can improve your website's SEO by following these guidelines.
What is the EEA and why is it important?
EEAT
The EEA is a set of guidelines established by Google to evaluate the quality of web pages based on experience, expertise, authority and trustworthiness. These elements are crucial to ensure that the content offered is relevant, useful and trustworthy for users.
Today, Google strives to deliver high-quality and relevant search results. The Google EEA is a tool that helps achieve this goal, as it evaluates the author's experience, knowledge of the subject, the authority of the website and the reliability of the content.
By taking these factors into account, Google can rank web pages more accurately and provide users with relevant, quality results.
Key elements of the EEA
The EEA is made up of four key elements: experience, expertise, authority, and trustworthiness. These elements are evaluated by Google's algorithms to determine the quality and relevance of a website. Let's see what each of them consists of:
1. Experience
Expertise refers to the author's experience in the topic covered. Google values content generated by authors with real-life experience or knowledge related to the topic of their website.
It is important for the author to be able to bring a unique and personal perspective to the content, which can be achieved through personal opinions, personal experiences and real events.
2. Expertise
Expertise relates to subject matter knowledge. Google values both experience and in-depth knowledge of the topic being discussed. It is important that the author has extensive mastery and knowledge of the subject matter, which can be demonstrated through his or her educational and work history in the sector.
3. Authority
Authority refers to the reputation and trust that users can place in the website. Google takes into account the reputation of the website, the number of inbound links from relevant websites, visits, comments and shares.
A website with high authority is more likely to rank higher in search engines.
4. Reliability
Trustworthiness is related to the trust that Google has in a website. It is assessed through the quality of the content, the regular updating of information, the security of the website and the loading speed. A trustworthy website has a better chance of obtaining a better ranking in search engines.
How to work on the EEA to improve your website's SEO
EEAT
Now that we understand the key elements of SEO EEAT , let's see how you can work on each of them to improve your website's SEO:
1. Create high-quality content
Content is the heart of any website. Make sure you produce valuable, useful, and quality content for your audience. Research your topics thoroughly, back up your claims with reliable data and sources, and present the information in a clear and understandable manner.
Additionally, it is important to regularly update your content to keep it fresh and relevant.
2. Demonstrate experience and authority
Showcase your expertise and authority on the topic through your teacher phone number data content. Provide unique information and perspectives that demonstrate your knowledge and experience in the area. Consider including author biographies and credentials on your website to support their expertise.
Additionally, actively participate in online communities related to your industry, share your knowledge and build connections with other professionals.
3. Build quality links
Quality links from other relevant websites can help increase your site's authority. Work on building a network of high-quality, natural links by publishing shareable content and collaborating with other experts in your industry.
Also, make sure you have internal links that connect your pages and improve user navigation.
4. Improve user experience
User experience is an important aspect for the EEA. Make sure your website is easy to navigate, fast to load, and provides an overall positive experience.
Optimize your website's design, structure, and usability to improve user satisfaction. Also, pay attention to mobile optimization, as more and more users access the Internet from their smartphones.
