These issues limited the effectiveness

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of their sales process and needed to be addressed to improve the efficiency of their lead management. This was reflected in the fact that 36% of leads were unreachable.


Requirements


BMW Motorrad Thailand was looking for a solution to:

Reduce the rate of invalid and unreachable leads: The primary objective was to ensure that only valid and contactable prospects reached the sales team, freeing up resources for genuine prospects.
Maintain or improve lead volume: While lead quality was critical, it was also important to maintain or even increase the number of leads generated.
Effective lead validation and nurturing: They needed an automated chinese overseas america data system to quickly validate leads and ensure sales teams could follow up without delays.
Insights and reporting: The solution needed to provide clear insights into lead quality by channel, campaign, ad set, and ad level, along with the ability to track subsequent conversions.