Keywords: The Secret Sauce That’s Not So Secret

[alamin12]

2. Keywords: The Secret Sauce That’s Not So Secret
2.1 Why Keywords Matter

When someone searches “best vegan donut shop near me,” Google plays fishing and forestry email list matchmaker between that query and the websites most likely to satisfy that need. Keywords are the link. If you run a vegan donut shop, and your site never says “vegan donut” (for reasons known only to the SEO gods), search engines have no clue you’re relevant to that query. So, you lose a potential customer… boo.
2.2 Finding Good Keywords

• Brainstorm: Put yourself in your customer’s shoes. What words or phrases would they type into Google if they were searching for your products or services?