Focus on virtual experience

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According to a recent survey , there was an increase of around 85% in the acceptance rate of new digital offers during the pandemic. In other words, consumers have started to pay more attention to what is proposed to them through digital marketing strategies. It is no coincidence that brands have increasingly invested in new formats to get closer to their audience.

When we talk about virtual experiences, in the russia mobile database of the digital market, it means providing the customer with a personalized and pleasant consumer experience. Brands have used this tool to unify their communication channels, offer status and add value to their product. In other words, it is an efficient content and maintenance tool.

As we have already mentioned, Artificial Intelligence is one of the trends for digital marketing that should be integrated into strategies focused on virtual experience. Note that the keyword “virtual experience” encompasses all resources, efforts and investments to foster a pleasant consumption environment for the consumer.

This means that, to ensure the brand's presence among the competition, it will be essential to adhere to the joint use of all the resources that make up a true online shopping experience.