Which content for the awareness phase?

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I've mentioned love content or "valuable content" several times in this article . But what exactly do I mean by that? It's actually quite simple. Content that helps your potential customers identify and narrow down their problem and find a solution is content your customers love. Because it's very helpful to them. However, it shouldn't be just advertising blabber for your product; it needs to be solution-oriented and presented with expert knowledge. This can easily be implemented in the form of analyses or white papers, guatemala phone number data guides or instructions, expert interviews, or even infographics .



Reporting for the awareness phase


To analyze all the measures you take to acquire your potential customers, you need to create appropriate KPIs ( key performance indicators ). You can evaluate these KPIs using various tools.

Website Visibility > With the Sistrix tool, you can check your website's visibility. The parameters you're interested in are the visibility index, the number of indexed pages, the number of keywords in the ranking, and the ranking of URLs.
With Google Search Console, you can monitor and analyze your website. Important metrics include impressions and clicks on the website.
Social media channels all offer their own forms of analysis. Depending on the channel, important metrics include follower counts, post impressions, the number of published posts, and, most importantly, the engagement rate. This is comprised of shares, likes, and comments and indicates how much interaction occurs with the post or profile. If you want to know how much social media interaction "reaches" your website, you can use Google Analytics, for example, to measure how many sessions there were on the social channel. Other important parameters include the bounce rate, session duration, and page views.
Just like with social media channels, you can measure the awareness performance of individual blog posts on your company blog. You can evaluate views, clicks, or bounce rate.
If you use SEA, you can use Google Ads to measure and evaluate the performance of your promoted posts. This includes, for example, impressions, clicks, conversion rate, and click-through rate.