How does email automation work?

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When you receive a perfectly timed email right after signing up, that's automation at work. Let's take a look at what happens behind the scenes and how these digital workflows create seamless customer experiences.

01: Audience segmentation

Your email list is a community of diverse individuals, each with unique rcs data hong kong interests and needs. Segmenting your audience is the process of organizing this community by grouping subscribers based on common interests.

For example, when someone places an order and agrees to receive emails, you can automatically place them in a “Customers” group. Now that these customers are part of the “Customers” segment, you can trigger a series of loyalty actions. This series could begin with a thank-you message, followed by tips on how to use their new purchase and exclusive discounts on future orders. By segmenting in this way, you ensure that customers receive messages that reinforce their purchase decision and encourage them to remain loyal to your brand, increasing the likelihood that they will repeat purchases and become loyal customers.