Customer acquisition cost (CAC) is a key performance indicator to monitor to make informed decisions about your marketing spend. In the context of email marketing, CAC represents the cost of acquiring a new subscriber to your mailing list.
To calculate CAC, divide the total cost of acquiring a new subscriber by rcs data iran the number of new subscribers you acquired. The total cost should include all costs, including marketing, design, advertising, sales, and any other costs you may have used in the acquisition process.
If your SAC is high, it may indicate that your marketing efforts are not profitable. Note that CAC varies considerably from industry to industry, so you should research the estimate for your specific industry and analyze your results over a longer period. It's also helpful to keep in mind that a good CAC is lower than the lifetime value of a subscriber (which we explain below).
Business Insights: By tracking CAC, you can get an idea of how effective your overall marketing efforts are at acquiring new subscribers and whether you need to change anything to help grow your email list. A lower CAC means you're spending less to acquire each new subscriber, which is crucial for profitability.
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