How PPC experts are reacting to the change

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It inhibits small, proactive tweaks that can be made to plug what will amount to big leaks in spending.
It makes keyword mining more difficult and renders broad match unusable.
It leads to lower bidding and reduced conversion rates.
It hinders the ability to create single keyword ad groups.

PPCs are not just disappointed with the limitations. A scroll through the kenya phone number lead reveals a common sense of indignancy and even outrage.

google ads search terms report outrage on twitter


Here is a brief summary of the perspectives being shared:

While this change has been announced by Google as a way to adhere to privacy thresholds, many advertisers see this as a strategic and self-seeking move on Google’s part.
This is just one of several recent changes making up a pernicious attempt by Google to reduce transparency and limit the power of advertisers.