Traditionally, prospects go through different decision-making stages when discovering a brand. These different stages represent the customer acquisition funnel. It's therefore important to understand how it works to create a successful customer acquisition strategy.
In fact, how people buy is still a matter of much debate today. Yet, most experts agree on five distinct stages:
Please note : this is usually the first time a prospect comes into contact with your brand,
Consideration : At this stage, your brand has piqued the prospect's interest,
Interest : The prospect knows a little more about your company and understands that your product or service could be useful to them. Now they want to know if they can trust you.
Desire : Once you've demonstrated your expertise and trustworthiness, prospects are rcs data nigeria much more likely to take a serious interest in your brand and products. They want one of your products or services. But that doesn't mean they're ready to make the purchase yet.
Action : All the above steps have been completed, the prospect is ready to buy.
Customer Acquisition Funnel
( source )
Be careful, this is never a linear journey. It's proven that people often jump from one stage of the customer acquisition funnel to another. For example, when prospects are still considering their level of trust in the brand, the needs they're looking to solve, or when comparing all the solutions available on the market. This is why it's so important to measure your approach and understand the total cost of acquiring new customers.
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