Few communication channels can boast reaching close to 100% of the population. SMS is undoubtedly a universal communication channel.
We're all experiencing a use case firsthand: the mass vaccination campaign. In every social group I'm involved with, people are eagerly awaiting the notification... and everyone assumes it'll be an appointment via text message .
When there is a need to communicate something important to themobile phone number data
entire population, what channel is used? What would be a universal communication channel?
SMS como canal de comunicación universal. Caso práctico: vacunas
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