You've probably heard something about this platform, but you don't know how it works and the advantages it can offer you to strengthen your professional relationships. With LinkedIn you will learn work skills that will allow you to have better performance and success in your career.
What is LinkedIn?
LinkedIn is a social network overseas chinese in worldwide database focused on relationships between professionals and companies. Its main purpose is professional development through new and better job opportunities.
Although it is a platform that emerged in 2002 with the aim of facilitating the job search, putting professionals in contact with others as well as with companies, it currently offers a wide variety of tools to optimize your business or venture.
Furthermore, LinkedIn has had an interesting growth in recent years, showing today more than 720 million registered users, surpassing various platforms such as Twitter, Snapchat, among others. Likewise, more than 50% of its users are between 25 and 34 years old, which makes it a very attractive audience to implement any marketing strategy.
How does LinkedIn work?
LinkedIn is a social network similar to other networks such as Facebook or Instagram, however, its purpose is not based on social relationships, but on creating links in the work and professional field, helping people to share experiences and resumes.
All you need to start using it is to create your own profile within the network. It can be personal or business , depending on your current status.
To create your profile, you will need to add all your personal and professional information. LinkedIn's search algorithm prioritizes "complete" profiles, so it is vital that you perfect yours, as you can get up to 20 times more views compared to an "incomplete" profile.
The use of this platform is free, you can access it from your Android or iOS mobile device, or directly from your PC. You can also opt for a Premium account to have privileged information about some content and job offers.
Similarly, LinkedIn allows you to establish contacts with people and organizations in your same professional field, making it an excellent tool for keeping up to date with the latest developments in the sector.
What is it for?
Now that you know what LinkedIn is, it is important that you know how to get the most out of this tool.
Finding a job: This platform is definitely designed to showcase your professional skills. Although it is not a job portal, you will be able to establish connections that will eventually help you find a good job option.
Locate suppliers for your business: here you will obtain detailed information directly from those responsible for supplying the raw materials you are looking for.
Finding new clients: Once you become familiar with the dynamics of LinkedIn, you will be able to implement various marketing strategies to promote your products and services.
Increase your web traffic: If you have a website, you can use the LinkedIn platform to get more visits to your blog or website.
Create a network of business contacts: on this platform you will not only be able to find potential clients, but also collaborators and professionals in your same sector, willing to share their knowledge and experiences.
