Success stories of B2B companies that have used Inbound Marketing
B2B companies have shown that they can also succeed through new marketing strategies, regardless of the sector they are in. And it's either you adapt or you get eaten. Don't forget that your customers are Internet users and they move like fish in water on the web. Did you know that 60% of your potential customers have already made a purchase decision long before speaking to a salesperson? Here we present some of the companies that have opted to create marketing strategies adapted to their prospects. Don't miss them!
# Deloitte University Press
A company known for its consulting, auditing, and technology services, Deloitte works with a wide variety of industries, making specialized content essential to its strategy. But they wanted to go further, creating a center for educational content: Deloitte University Press . It selects useful articles, as well as podcasts, webcasts, and any content for all those who want to learn about its specialties and the industries it works with.
A global industrial reference with numerous business areas - the medical or iraq telegram data aviation sector - General Electric is considered to be 'the most exciting boring brand' thanks to its perfect combination of content and social media. Its strategy is to opt for technological or innovative content and not so much about its products. In other words, rather than promoting its products, it seeks to provide information to educate its audience about the benefits generated by its activity in the industrial sector. Videos like this one make General Electric a brand that knows how to take advantage of the content mix.
Furthermore, one of its maxims is to put its audience in the front row with creative and close proposals, with spaces for consultation, doubts, complaints...
#Telefonica
The telecommunications giant has been able to adapt to the changes that digitalisation has implemented over the years. Its best ally? Betting on a content strategy through blogs. In this case, the blog aimed especially at SMEs ' Con tu Negocio' where you can find advice, ideas or news aimed at small and medium-sized companies, with which they have managed to become specialists in the SME sector by providing them with quality content and offering solutions to their problems.
