Commitment to various causes, such as the environment, is very important for society. This has led most companies to try to be respectful of the environment, improving their production models and working on their corporate responsibility.
Avoid unfair competition between companies. Despite being in a very competitive market, business ethics urges avoiding this type of conduct that exposes the companies that carry it out.
Comply with quality standards . Not doing so not only damages the brand image, but it also harms consumers. For this reason, it is important to apply quality standards and not deceive with poor quality products.
Do not use misleading advertising with the aim of new zealand telegram data making the public believe things that are not true. This point is related to the previous one, and it harms consumers and the company's image.
Promote a respectful and healthy work environment , in which positive values are transmitted to create an optimal and motivating work environment.
These aspects are very important today. In addition to the company's ethics, the values and mission and vision that constitute the company are defined.
Mission and vision are two aspects that reflect the company's reason for existence . Both define the company's objectives and make up its identity.
The mission describes the purpose or reason for the existence of an organization, company or institution . It focuses on the objectives to be met in the present. It must be defined precisely and will serve as a guide for day-to-day work.
Example (IKEA): “To offer a wide range of well-designed, functional home furnishing products at prices so low that most people can afford them.”
The vision represents the ideal expectation or goal that the company is expected to achieve in the future . It is more generic and less concrete than the mission. Its function is to motivate the team and reflect the brand image that we would like.
Example (IKEA): “Creating a better everyday life for our customers, employees and suppliers.”
Mission and vision are part of a strategy and seek to achieve the same objective. Both concepts play an important role as psychological and organizational aspects within an institution . They are usually formulated by the top management or the founders of the organization.
