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What is bounce rate?
Bounce rate refers to the percentage of users who land on your website and decide to leave without visiting a second page . A high bounce rate indicates that you have not been able to convince users to stay and act on your CTAs . In other words, they have not purchased your product.
Making a website bounce rate go up is vk phone number data very easy. A visitor can leave your site by simply clicking on a link to a different website, clicking the browser’s “Back” button, closing the open window or tab, typing a new URL, or due to excessive web page loading timeout.
From our experience we can confirm that it is difficult to achieve a dropout rate below 20%. Anything over 35% is a cause for concern and anything over 50% is worrying.
What is a good bounce rate?
You may now be wondering what a good bounce rate is. Well, although this will depend on your sector, the general rule says:
80% or more is very bad.
70 – 80% is deficient.
50 – 70% is intermediate.
30 – 50% is excellent.
If you have a higher than average bounce rate, it could be due to a variety of reasons, such as slow loading time, poor navigation, poor design, poor web usability, lack of a good CTA, etc.
How to reduce your bounce rate
Below we'll walk you through some of the most common mistakes with the highest bounce rates and how to fix them.
Provides a better user experience
User experience encompasses all aspects of the end user's interaction with your company, your services and your products.
User experience is the overall feeling of a user while interacting with your website. A good user experience is when a user finds a website not only easy to use, but also visually pleasing, harmonious and responsive .
Optimize the placement of your CTAs
Most users decide whether they like a website or not within the first few seconds . Often, even by simply glancing at the visible area, without scrolling. This area differs from device to device.
Now that you know what your users are looking for, you can optimize this area by immediately describing what you are selling and with a good CTA or call to action that is visible and stands out.
Improve your site speed
As we mentioned earlier, users make a decision about a website within the first few seconds . You don't want to waste this time by showing them a blank page loading scripts and downloading content. A few extra seconds are enough to lose too many sales so you'll need a fast website with no internal errors .
To speed up your website , you can optimize your images, add better caching, and consider switching to a faster hosting provider . You should check out our maintenance plans .
Around 50% of users abandon a page if it takes more than 3 seconds to load.
Use high-quality images to capture the user's attention
Images are another effective tool you can use to decrease your bounce rate. Companies like Google , which were famous for their plain white background and minimalist designs , now use high-quality images on their landing pages.
You can get high-quality images from many online image banks, royalty-free, and use them as background images, slides, or as inline images next to CTAs.
Let your customers speak for you
Use your customers' testimonials to enrich your website! Turn their testimonials into success stories with real narrative elements such as audio, video or illustrations. People love success stories and will definitely want to know more.
