What is marketing automation?
marketing-automation
Marketing automation involves the use of software that allows a company to automate its marketing processes . Its main objective is to help companies execute different digital marketing actions in a faster, more agile and efficient way.
The data also confirms this claim. 77% of business owner database marketing professionals say they have noticed a significant increase in leads after starting to work with marketing automation platforms. More than half of companies already use these platforms.
Benefits of marketing automation
Companies and online stores can closely monitor the impact of each of the marketing actions they carry out, thereby increasing control over them.
Using marketing automation platforms improves the efficiency of companies and allows them to reduce costs and the time that staff spend on these tasks.
Ease of implementing automatic marketing communications, since doing it manually will be much more difficult .
With a marketing automation platform, you can automatically educate and nurture leads from a database . This is known as lead nurturing, and it consists of delivering emails with perfect content for a specific user, at the most appropriate time.
Marketing automation will help you detect which leads are hotter, that is, those that are more prepared for the sales department to contact them and make it easier to close a sale.
Improve your business's branding and visibility , and if you get one of your leads to become an ambassador for your brand, you will surely get new clients.
You will know in real time which leads move on to the next phase or which of them have converted. This will allow you to make decisions to optimize your campaigns.
Marketing automation platforms perfect for your business
There are a large number of marketing automation platforms. We currently use some of them in our agency. We do not work with the others, but we know the potential they have for carrying out this type of action.
1.- Hubspot
hubspot
Hubspot is one of the most complete platforms for marketing automation. It allows you to automate email marketing campaigns through workflows so that leads advance correctly through the sales funnel, until they close the conversion. In addition, these automated shipments can be configured to send emails with appropriate content at the most suitable time. In addition to creating email communications, with workflows you can automate other tasks such as lead scoring, managing your potential customers' data or sending sales opportunities to the corresponding department.
Hubspot also allows you to do Inbound Marketing , in fact, they were the first to apply strategies of this type, using, among other things, email automation, through automatic sending sequences and workflows that plan sending based on user behavior.
