Know the market
Conduct a detailed analysis of your market, using strategic planning tools such as Porter's Matrix. In addition to assessing the external scenario, you will have access to economic, political, demographic and cultural data. This research, focused on your company's industry, will be important for understanding your competitors, defining your advertising channels and your marketing campaigns.
Define your positioning
After taking an x-ray of the competition and scenarios, it is time to define your petroleum manufacturers email lists objective and positioning in the market. You must answer some key questions: What makes you different? What are you innovative in? What solutions do you offer your customers? Think about your main differentiators. To help you answer these questions, you can use the SWOT analysis tool, which points out the strengths, weaknesses, opportunities and threats of your business.
Choose your target audience
A good marketing strategy involves a deep understanding of your target audience, who they are and what they need. Everything you do, the way you communicate and on which channels, will always be focused on this pre-established audience. To do this, answer some questions, such as: gender, age, education, income, place of residence, etc.
Who are the personas?
The target audience may be broader, but the persona (character) is a much more specific and individualized profile. The persona has an identity, a story, which includes information such as name, age, profession, where they live and work, days they work, whether they travel, where they go, what they like to do, among other information. The more detailed, the better. For each area of your business, it is possible to define different personas. To obtain this information, it will be necessary to conduct research with customers to understand their purchasing journey, their profile and their preferences.
What are the best channels for your business?
Once you know your target audience and have a defined persona, you can choose the best channels to promote your business and how to innovate in each one. To do this, think about whether you will use physical or virtual stores; whether you will promote on a website, social media or email marketing; whether you will use videos, podcasts or blog content; whether you will use paid media or sponsorship; whether you will appear at events, on TV, radio, in newspapers or magazines. At this point, if you get the channels right, you will have a more assertive return on your investment.
Goals, objectives and deadlines
All planning will progress as you have clearly defined goals and objectives, with deadlines set for their fulfillment. You need to chart a course of action and keep moving forward. At this stage, the details of the user experience and your action plan should be very clear. Review your goals month by month.
