If you have a blog on your site (if not, it's worth getting one), it's an interesting idea to track your current blog posts and choose those that generate the most traffic in organic results or have the potential to do so. Selected posts should be slightly optimized, which can translate into higher positions for the article in organic results. An increase in position will in turn translate into increased traffic.
Reach new customers with Google positioning
Order a free quote!
Your company email *
Phone number
Page address
Content of the inquiry
* I consent to KS Sp. z o. o. (NIP: 6852338589) sending cooperation proposals to the email address I provided and to using it for email communication for marketing purposes. I also consent to being contacted by phone in order to process my offer application.
(read more)
For analysis, it is worth using the free Google Search Console tool , provided it is integrated with your site, because otherwise you will not see the data you need. You can also use the free version of Ahfers tool to select articles .
If a given article is outdated or out of date, it should be supplemented with the latest information or additional content that users expect. The entries on your blog should be unique and high quality, so take care of their content.
If you have a company blog, make sure that the articles on it are thematically related to what you sell or offer. Remember that the content you publish should be written for users and that it should meet their expectations. It is worth writing articles that will allow users to solve their problem. Often, the solution to their problem will be the product or service you offer. Do not write for robots. You can read more about creating valuable content in accordance with the latest Google algorithm update at https://developers.google.com/search/bl ... ent-update .
Visually organize your articles by breaking them down into small paragraphs, including headings, bullet lists, quotes, interesting photos, and infographics. This type of content can be more likely to be shared by readers, whether on their social media or personal blogs.
When improving current articles or running a blog, it is worth adding a CTA (Call to Action) such as “Did you like the article? Share it!”. It can be in the form of a button or text. The purpose of a CTA is to call the user to action, to perform a specific reaction, in this case to share the article, for example on their social media.
When updating your content, don't forget about SEO overseas chinese in worldwide data rules. Meta tags , alternative descriptions of included graphics, and internal linking will help you achieve a higher position in search results, which in turn will bring you closer to obtaining a free link.
Remember, the higher your content appears in search results, the more traffic it will receive, and the more traffic, the greater the chance that someone reading it will share your content.
Creating an infographic
Infographics are a way to present information contained in the content using visualization. In the era of constant rush, most texts will never be read, but a well-prepared and interesting infographic will be remembered. More importantly for us - it can be used on another portal with a link to the source.
To create infographics, you can use a simple and very intuitive tool, such as Canva . You can also outsource this task to professional graphic designers, but you have to take into account additional costs.
The most important thing when creating infographics is that they contain real information. You also need to make them attractive.
By presenting data related to your industry using visualization, you are actually creating interesting and useful content for other users, who can use it, for example, in their own articles, tagging you as the author. They can also add a link to the source - to your site - as a thank you.
Below is an example infographic created by our graphic designer presenting 22 tips for organizing your workday. The infographic is legible for users, clear, and above all useful.
22 ways to organize your workday
22 ways to organize your workday - infographic
Guest posts
An interesting way to get a free link to your site is to publish your own content as a guest post . It is ideal to cooperate with blogs that have traffic and are related to your business, because this can have a positive impact on the final effect of external linking.
Contact the service, propose an exchange and present the mutual value of such cooperation. Of course, you can check in advance whether there are already articles published on this portal as part of such exchanges, which can increase the effectiveness of the entire campaign.
A common practice of guest posting services is to mark external content with a note about the author. Bloggers also usually send a newsletter or add a post on social media informing about a new blog entry, and there they can also mention that the article was created in cooperation with a given person or company. Preparing a substantive text will increase the chances of success of such an exchange. The advantage is that thanks to such cooperation you build new relationships with people from the industry, and this can help you gain more external links in the future.
Collaboration with bloggers
Are you an expert or specialist in a given field? Do you know what you do and offer to your clients? You can contact a blogger and ask for an interview or to create an interesting article together. You can also propose an exchange of articles or mentions on a blog. If you have an online store with products, you can offer a product in exchange for an entry with a link to your website.
cooperation with bloggers
Collaboration with bloggers
Case study
It is nothing more than presenting the effects of your work completed successfully and presenting the results to your recipients. You should present how you completed the task and what it led to. You can present on your website the real results that your work brought.
When creating a Case Study , try to make it look as good as possible, i.e. take care of photos, infographics, present the client for whom you performed the task (don't forget to ask for permission to use their logo and name), the problem you struggled with, and at the end provide the solution and conclusions.
Thanks to this method, you can convince your potential clients to start working with your company because they will see what benefits can result from cooperation.
A well-written case study is also a way to get a link. Users will be happy to share a link to a page if it is helpful to them. Additionally, you can also try to get a link on the company's website that the case study is about.
Concept Database
It is becoming more common to come across a database of definitions related to their industry on company websites. This is a great idea because you are creating interesting and valuable content. Such content can be readily quoted and shared by users.
Try to keep your definitions specific and to the point, and not too long. It's a good idea to include a button for quick sharing of the definition content, where in addition to the text, a link to the page from which it was copied is also transferred to the clipboard.
