While the temptation may be great, don’t give in to the salesyness trap.
Make sure your prospects can take something namibia consumer mobile number list away from every email campaign, instead of angrily closing your weakly-crafted overly promotional message.
Your email sequences should be a fine mix of promotional and valuable content, which will take your relationship with your target audience to a deeper level.
For one of our recent crowdfunding campaigns—a mechanical titanium watch—we wrote an entire ebook on how to choose the right watch. Amongst the valuable advice, we found an accurate position for the watch we were promoting. The ebook was promoted through email and played a part in raising over $1.5 million on Indiegogo.
Guide to Mens Watches Ebook
Cover of Watches Ebook
For another, we explored the philosophy of minimalism through a minimalist all-silicone electric toothbrush.
Interspersed with promotional material, the email sequence offered true intrinsic value. It educated an interested audience on the positive aspects of decluttering their lives, the ethos behind minimalist design, and some famous examples of purposeful minimalism.
Tell stories. Offer insights. Give value. Your audience is people, put yourself in their shoes and think about what they’d like to receive in their inbox.
