If you have a landing page or website norway consumer mobile number list where you’re driving traffic, you can use popups to offer your audience something enticing in exchange for their email, like a useful ebook…
…a discount:
…or exclusive access:
For product launches, sometimes all it takes is a simple promise to “be the first to know.” It’s like giving them a VIP pass to your party!
So, set up those popups strategically across your website, and watch your email list grow.

For additional insights on list building, be sure to watch this video:
Product launch email examples & tips
Now let’s take a peek into the world of product launch email examples to see how the pros do it. Crafting a compelling product launch email campaign is an art, and when it comes to launching a new product, every word counts.
Our first product launch email example is from Moment Botanical Water. This email is a masterpiece in both design and strategy.
Moment Botanical Water product launch email
Image source: Really Good Emails
At first glance, its aesthetics are captivating, drawing the recipient in with its visually stunning layout and engaging imagery. The use of vibrant colors, crisp photography, and clean typography creates an irresistible allure that begs to be clicked.
But it’s not just the visuals that make this email shine. It’s the carefully crafted copy that truly seals the deal.
The copy, “Very limited stock available,” hits subscribers with a sense of urgency right off the bat. This clever use of scarcity taps into the fear of missing out (FOMO), compelling recipients to act fast before it’s too late.
Now, let’s shift our focus to another stellar product launch email example, this time from the luxury brand Jimmy Choo.