Without A Written Strategy:your Content Marketing Is Less Likely To Align philippines phone number library With Organizational Goals.you Have A Budget Support.you Risk Internal, External, And Adjacent Content Teams Going In Multiple Directions.you Spend More Time Onboarding And Re-educating Your Team.without A Written Strategy, You Are Like Most Content Marketers, Just Not The Most Successful Ones.a Documented Strategy Correlates With Successthe Content Marketing Institute Asks About Documented Content Marketing Strategies In Its Annual Research.
Most Recently, Only % Of Bb Marketers And % Of Bc Marketers Said They Have One. (And No, The People Who Say They Have A Strategy But Don’t Write It Down Don’t Count. An Unwritten “strategy” Is Whatever Anyone Says It Is.)but The Cmi Research Shows Having A Documented Content Marketing Strategy Differentiates The Top Performers From Average Or Poor Performers. Consider This Stat For Overall Marketing From Coschedule’s Trend Report: Marketing Strategies : Marketers With A Documented Strategy Are % More Likely To Report Success Than Those Who Don’t.
