We can already tell you that creating a testimonial of approval is not rocket science. In this context, it is necessary to gather evidence and data that proves its efficiency. But look: every effort is worth it because it increases the company's credibility and contributes to conversions.
Did you like the idea and want to better understand how to create a successful case study? We explain everything in this article. Check it out!
What is a success story?
First of all, a success story is the story of a real customer who had positive results with a company's solutions. Also known as a case study, this story provides testimonials that gmail email list prove that the brand's product or service is effective.
Despite having evidence of success — such as numbers and performance graphs — the case should not be prepared in the form of a performance report. After all, this document is not used as a financial statement, nor to show to shareholders, etc.
In fact, to attract attention, a good success story is written as a kind of fable. That is, it is a real story with a beginning, middle, characters, narration of facts, challenges, a happy ending, etc.
In this context, cases are created based on the customer's pain points, the journey, the solutions your company offers and the results obtained in this process.
See also: High performance in sales: how to achieve it in e-commerce .
What is it for?
A success story serves to show other consumers that your solution works. It's that simple! And since the case study is based on real examples, customers trust these stories more than the brand's advertising.
In addition, this feature is great for increasing engagement among your base. In fact, the same logic applies to reviews in e-commerce . Let's look at a practical example to better understand how this works.
Well, imagine a personal trainer. In this context, the professional can prepare a kind of student dossier with before and after photos, information on weight, measurements, fat percentage, lean mass, and so on.
After a certain period, he can publish a success story with results and the strategies adopted. This way, people with the same goals will be willing to hire the professional's services, you know?
Furthermore, in general, the resource is most often used at the bottom of the funnel to provide evidence of success for those consumers who are already in the purchase decision phase. In any case, case studies are useful for:
ensure a competitive edge for the company;
reinforce the business mission based on results;
transform the company into a reference in the market;
increase brand credibility ;
influence purchasing decisions;
overcome potential purchase objections;
generate more sales.
Step by step: how to build a success story?
You've already understood the importance of case studies, haven't you? So, now it's time to get down to work putting together a successful case study and getting more sales. Below, we'll give you some tips on how to do this. Check it out!
Set a goal
Above all, what does your company want to be remembered for? An e-commerce business selling personalized crafts, for example, can create cases of various kinds.
For example: for the quality of the products, the experiences, the low prices, the high added value, the excellent customer service and so on.
Therefore, the first step in putting together a case study is to define an objective. This makes it easier to gather evidence of success.
Speaking of customer service, Emma Sleep Colchões is a success story on Reclame AQUI . It's worth checking out!
In fact, we brought this example to show that companies from different sectors can do case studies based on customer service. Think about it: no matter what niche your business is in, there will always be a need for support, right?
An e-commerce site, for example, can show how solving a problem saved a consumer's Mother's Day. A wedding planner can show how attentive and personalized service was able to identify desires and needs to surprise the bride on her wedding day.
Ultimately, the possibilities are almost endless. That’s why focusing on customer service to build a success story is a good idea.
