On November 25th in Spain, Black Friday will be held for the 4th transportation email list consecutive year , a tradition that we have already talked about previously, where brands and consumers come together in a 24-hour marathon with great promotions and offers.
It is therefore not surprising that on this day and as a result of the large volume of sales generated, companies such as Amazon, the online sales giant, hope to break its own record, in which it registered 7.6 million sales in just 2 countries last year, which represents an average of 86 items per second.
This day of offers, also known as “Black Friday”, is one of the most anticipated commercial events worldwide, which every year extends to more countries such as Italy, China, Argentina and Mexico, where a variant called “Buen Fin” is celebrated.
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How to succeed before, during and after Black Friday with your email marketing campaigns?
We are about to enter the final stretch of the year, finalize the marketing plan we have been working on and put an end to our annual sales.
For this reason, it is important that you do not see Black Friday as an isolated date on the calendar, but rather as a springboard that will help you close 2016 successfully.
In this post we share 5 practical tips for creating an email marketing campaign , a tool that will help increase the volume of your sales during this fall-winter season.
1. Design attractive content
Before you start your email marketing campaign, keep in mind that, according to a study carried out by the Edisonda company in 2015, people perform a visual scan of the information contained in emails, in a quick search that allows them to identify the key words, thereby deciding the relevance of the information and the level of attention they will devote to it.
It is therefore important to be especially careful with the information you include in your email marketing campaign if you do not want your email to end up in the recycling bin before even managing to communicate the name of your company. You should also choose those elements that help you convey your sales message in a dynamic way, capable of awakening the emotions contained in the minds of your clients, in order to attract their attention and ensure the greatest retention of the information.
An element that evokes sensations is the video that, through the Viwomail platform , can now be embedded in the body of the email, causing it to play automatically when the email is opened. This new technology, in addition to capturing the user's attention in a period of 3 seconds, before the user is aware of what he or she is seeing, also has the option of being adaptable to any mobile device, which is a very important factor to take into consideration, especially with the high percentage of people who check email from mobile devices.
BlackFriday32. Make Yourself Noticed
Carry out an email marketing campaign prior to Black Friday that will help you promote your brand and reach new markets while staying top of mind for your current customers.
Send information about your high-demand products, those crown jewels that your customers want to acquire and for which you have managed to establish yourself as one of the best companies in your segment.
By displaying these key products, you will be giving buyers the opportunity to pre-select the products they wish to purchase in this first stage of seasonal offers, so they will look forward to the launch of your promotions and discounts, bringing them to your points of sale.
In the content you send to your different recipients, don't forget to include information about the current prices of your products and services, so that when your consumers receive the Black Friday promotional campaign, they clearly perceive the savings in terms of profit.
Remember that during the purchasing process, a battle takes place in our brain between the reward system and the loss aversion system , in which the product that represents a lower risk of loss will always emerge victorious.
But be careful! If you don't want to damage your company's image or become subject to harsh criticism on social media, thus affecting your Christmas campaign, don't fall into the trap of raising the prices of your items before the big day, to make it seem like you've launched bigger discounts.
