In fact, Microsoft now has at its disposal the most widespread social platform dedicated to B2B in the world, and this means significant earnings from advertising as well as control over data with extremely high business value.
But Microsoft has something bigger in mind for LinkedIn and – in particular – for its search engine, Bing .
Bing: Growing also thanks to LinkedIn
The second most popular search engine in the world – after Google – Bing boasts a still limited percentage of use, but growing. In Italy it is used by 3.5% of the public, while in America the percentage is 6.57% .
Microsoft is betting big on it, and is slowly taking market share away from the Mountain View giant.
In particular, a significant innovation has recently been introduced in Bing, which could change the cards on the table. From this year, in fact, Bing will use LinkedIn information to target its Ads more precisely.
But let's go step by step...
Who uses Bing?
American research has revealed that the typical Bing user is generally over the germany phone number library age of 35, most commonly between 55 and 64. A third of the public has a household income of €80,000 or more, and they spend 22% more online through Bing than the average search engine.
How do Bing Ads, also known as Microsoft Ads, work?
First of all, it should be emphasized that Microsoft Ads are not limited to being delivered on Bing, but are shown on the entire Bing Network Audience, that is, the network of search engines that host Microsoft's advertising:
Yahoo! ;
DuckDuckGo , the privacy-focused search engine;
AOL and WebSearch , popular in North America;
Qwant , one of the few browsers created in Europe
Ecosia , the search engine focused on environmental sustainability.
Bing is also integrated with Cortana , Microsoft's voice assistant.
What are the benefits of Microsoft Ads?
