We have talked on many occasions about the importance of designing very visual and attractive emails . And to do this we need to use images. But not just any images, but images that have an impact, but that we also have permission to use. This limits the use of quality images on this digital channel much more than we think.
It is also no secret that in the age of the Internet, plagiarism is part of our daily lives. We are often surprised to find our content attributed to another author. The same happens with images, with the difference small business email list that it seems not to be as controlled. I say it seems, because apparently it seems that way, but in reality it is not. There are copyright laws that protect the authorship of images and if we want to do quality email marketing, we must be clear about these rules.
Can I use an image I found in the search engine in my email?
Most likely not. To use that image you should check if it is copyrighted or free to use. Most of the photos we find on Google have copyrights that we cannot just violate. Your obligation is to ask the owner for permission or to explicitly attribute the rights in your email to the author of the photo. But in any case you should ask the owner for permission to use it.
Therefore, don't even think about carrying out email marketing campaigns with images taken from Google without rhyme or reason. Find out how you can use those images before making that big mistake. And if you have any doubts, it's better not to use them.
Without a doubt, the ideal would be for each of us to use our own images. Either because we have taken them ourselves or because we have edited or designed them. But it is also true that not everyone has the means or the appropriate personnel to be able to undertake this task. Therefore, the solution is often to go online and use the image that best suits us.
This is why there are free image banks, where we can find images free of copyright or with conditions of attribution to the author. In addition to paid image banks where we can find an infinite number of high-quality images. Although in most cases the rights must be attributed to the author in the use of the image, the use that you can make of these images is “free” (obviously, always within certain limits) and the use of these images is totally permitted by law.
Where can I find quality images to include in my emails?
At Digital Response we have prepared a list of the best image banks that will be of great help to you in carrying out legal and quality email marketing.
“Do whatever you want” is the motto in English of this website. Without a doubt, it is the best free image bank, not only because of the excellent quality of the images at no cost, but also because it allows, as the motto says, to do with them whatever we want.
*It does not have an image search engine
unsplash
This bank offers content curation content to find images approved for use. It is not a space that has original content, but rather uses content curation techniques and groups images by topic, in order to make it easier for users to find images that they can use for personal or commercial projects.
This image bank collects photographs from many artists that can be used for creative projects, although it is requested that the author be attributed when they are used. In addition to being an image bank, Morguefile is a community where you can find forums, contests and photography courses.
At Pixabay you will find free downloadable vectors, photographs, drawings, etc. that can be used freely, both in digital and printed format. It includes a search engine with more than 229,000 free graphic resources on different themes and categories.
Although attribution to the author is not implicit in some cases, to download the image in its maximum resolution you have to register on the page.
