What is LCP or Largest Contentful Paint?
Why is LCP important for Google?
LCP score, how is it calculated?
Bad LCP score, what to do?
LCP measurement tools
What future for the LCP?
SXO, the future of SEO?
What is LCP or Largest Contentful Paint?
LCP or Largest Contentful Paint is an indicator set up by Google to measure the loading speed of a web page . This metric supports the criteria already supported by Google to measure the quality of the user experience (UX) of a page. Some factors already existed before. LCP only reinforces the growing demand to prioritize the user by offering them pages with increasingly faster loading times. Safe browsing, the HTTPS protocol and the Mobile First index were somewhere the premises of this algorithmic update of the Core Web Vitals . albania phone number library Essential Web signals were introduced to increase the quality and performance of websites . Introduced and used by Google, the three Core Web Vitals measure the user-friendliness of a page. LCP measures the speed of the loading time, FID quantifies responsiveness and CLS quantifies the visual stability of the page.
Why is LCP important for Google?
The LCP indicator measures the performance, speed and loading time of a page. For Google, when the LCP is less than a loading time of 2.5 seconds, your site and your URL are performing well. Between 2.5 seconds and 4 seconds, you need to improve it. Beyond that, your LCP score is considered poor or bad. Above 4 seconds, the LCP score is considered poor and needs to be improved. Google now takes into account the display and rendering time of the main content of the page that is displayed (text block, image and videos). Google was created in 2008 to provide relevant information to its readers. It goes without saying that a site that is too slow, that is to say that lags, is penalizing when you want to quickly access a data source. By adding the LCP metric, the Mountain View firm is increasingly imposing quality pages. Google wants to directly impact webmasters and web developers on the design of sites. The LCP was created to get the content of a web page to its readers as quickly as possible .
LCP score, how is it calculated?
The elements to calculate the LCP score are different depending on each CMS . Remember that the LCP measures the final rendering of a page as quickly as possible. Google takes into account the following elements:
HTML element of type text block;
image element;
video element.
To put it simply, the LCP measurement starts when the largest element contained in the viewport (overview) is fully visible to the user .
Bad LCP score, what to do?
Many factors come into play in an LCP score. Complex, they are not always easy to detect. Here are the most common ones to work on or optimize to obtain a good score (Good) by Google, or less than 2.5 seconds .
According to Google webmasters, the LCP score is altered by four main factors:
