Newsletters are communications that are sent on the occasion of Christmas , but they can also be sent at the end of the year or a few days before . It is also worth noting that the objectives can be various, although the aim is always to give a good impression to the recipient.
The truth is that, year after year, designs are improved, animations are introduced and innovation is sought. In the past we have written articles about practical examples of newsletters and useful cmo email lists techniques . However, as there have been changes, we want to share the latest developments in the market.
For this reason, the examples we can give are varied; the most important are the following:
Classic Christmas Greetings
The classic Christmas greeting is the equivalent of the old physical postcards that were sent. Of course, the newsletter can be interactive, adding a GIF or a video. In this case, the wholesaler and dropshipping supplier BigBuy has opted for a mailing with a conventional, but classy image.
Source: BigBuy
Summary of the year
The use of summarizing the year to wish Christmas is recurrent. And, undoubtedly, the year 2020, with the beginning of the Covid-19 pandemic , gave rise to numerous greetings of this type. It is worth highlighting the newsletter that the specialized media Marketing4eCommerce made in 2020, summarizing how our lives changed that year , both due to the pandemic and the introduction of teleworking.
Source: Marketing4eCommerce
Special discount
Discounts are an interesting alternative, as Christmas is an opportunity to promote sales. This is what the family honey production and manufacturing company “La Mielería” does , which in 2020 sent a newsletter combining congratulations with a discount on raw honey. In this case, a simple design was chosen, along with a congratulatory video from the team and a small catalogue with direct links .
The list of the most difficult and effective email marketing strategies
Source: The Honey Factory
Give practical advice
Christmas greetings can also be used to give practical advice . This is the case of the disposable tableware retailer Monouso , which takes advantage of the opportunity to remind recipients of the advantages and possibilities of using sustainable tableware . On the one hand, four advantages are indicated and, below, a link to a blog post is included for those who want to know more. Consequently, it is a good way to generate interest.
Disposable
Source: Monouso
Talking about Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) is one of the options that companies have for their Christmas greetings. However, it is more common for NGOs to refer to their activity when sending a newsletter of this type. The Josep Carreras Foundation , which specializes in leukemia research, sent an email in 2020 where, in addition to recalling its activity, it included a greeting video . In addition, personalization is introduced in the sending and the signature of the communication manager.
Josep Carreras
Source: Josep Carreras Foundation
Send a different newsletter
The newsletter can also be different , because it is a way of attracting attention . Although this is a resource that must be used very well, it can be interesting. This was the case of the Escribir y Meditar portal by Isa Cañelles , in which, along with a conventional Christmas card, she included a reflection on what the holidays meant to her and, above all, included a different subject line: “Merry strange Christmas” . In addition, the email is signed by Isabel Cañelles herself, using an element of closeness.
Writing and Meditation
Source: Writing and Meditation
There are several ways to wish Christmas and they can be good, as long as you know who you are addressing and structure the message well. Today, innovation becomes important so that the message is read and generates the desired impact. Using an email marketing tool makes your job easier and these examples will help you.
