Using a free email marketing tool will help you reduce costs by being able to send multiple emails to your contacts. This, of course, saves you money. But how does the email channel contribute to building a better world? Keep reading, this will interest you.
1. Saving resources
The first thing you need to keep in mind is that any email marketing action that replaces conventional paper is already, per se , sustainable. Can you imagine the number of canadian hospitals email list tons of trees that are saved by the generalization of this system? This is an ideal way to improve your Corporate Social Responsibility (CSR) .
Saving resources is also achieved by reducing the possibility of delivery errors . Not in vain, the message is sent directly to the recipient and, if the address is correct, the probability of the message being lost is much lower. And, what is better, the involvement of intermediaries is eliminated . For all this, the same result is achieved while saving a large amount of resources.
However, the downside is that the quality of the service cannot, under any circumstances, be reduced. Therefore, at first it will be necessary to be pedagogical with the most reluctant people and make things easier for them.
Implement Artificial Intelligence in your eMail Marketing strategy
2. Shipments only to those who wish to receive them
The advantage of the email channel is that only those who have given prior authorization receive information . This means that we avoid wasting resources without meaning, as happens with other types of advertising. It is not surprising, then, that email marketing continues to be the action that converts the most ($40 for each dollar of investment).
How much money has been wasted on sending flyers or leaflets? How much money has been spent on radio spots that only reach a portion of your audience or are very expensive? This, no matter how you look at it, is a way of wasting money. Optimizing resources is another way of being sustainable.
It is also worth remembering that the European General Data Protection Regulation (GDPR) has clearly defined the possibilities. Today, in order to send emails, you must have clear, express and unequivocal consent.
3. Contribution to actions in favor of the environment
Email marketing actions have the advantage of speed and immediacy. It is relatively easy to set up an email once you have established your parameters and very fast to send. And, more importantly, the chances of the recipient reading the message are very high.
If there is an event or problem in your community, you can use the email channel to make your contribution to it. This, which is an example of CSR, is useful for specific events (such as Women's Day) as well as for unexpected situations (a disaster or calamity). A newsletter is the perfect type of message to convey your opinion or corporate position.
In short, email is a good way to help through your database. In addition, users appreciate this concern for the environment because it humanizes companies.
