Be More Critical of Whom You’re Taking on as a Client

[Shakhawat]

One unexpected insight to consider: Don't be too aggressive when chasing new clients! Taking on any potential business may seem like the right move, but it can actually hurt your efforts in the long run. By avoiding the temptation and being more selective and focusing on deals that you can successfully service and implement, you'll improve the quality of your pipeline and achieve better outcomes.

Develop a set of criteria for identifying ideal clients (ICPs) based on factors such as company size, industry, and budget.
Conduct thorough research on potential clients to ensure that they are a good fit for your product or service.
Be willing to walk away from deals that do not align with your company's values or business goals.

Consider Alternative Communication Channels
Texting can be a highly effective communication tool, particularly botim database when trying to reach busy or on-the-go C-suite stakeholders. Text messages are often read more quickly than emails and can help keep the conversation moving forward.

Obtain consent from buyers before sending text messages to ensure compliance with regulations.
Use texts to follow up with customers, send reminders, or provide additional information.
Avoid using text to discuss complex or sensitive topics, as they may be better suited for email or phone conversations.
Reduce Discounting: Tighten Up Approval Process

Discounting can be a slippery slope, as it can undermine perceived value and eat into profit margins. One way to avoid over-reliance on discounts in your business model is to tighten up the approvals process, making it more difficult for reps to offer discounts without proper authorization. To execute this tactic effectively, consider the following:

Establish clear guidelines for discounts, including specific circumstances in which discounts may be offered.
Ensure that all discount requests are reviewed and approved by a manager or higher-level decision-maker.
Use deal desk teams or other approval workflows to ensure that all discounts are properly authorized and documented.
Continuously monitor and analyze discounting behavior to identify areas where the approvals process may need to be tightened up.