Keep reading if you want to learn more about the importance of using those templates that we know convert more depending on the email design.
Post Content
The importance of email design and using the right templates
Visual language
Interactivity
Trends and generations
Offers and discounts (added benefits for the user)
The importance of email design and using the right templates
Given the multitude of emails that users receive founder email lists throughout the day (and, therefore, given the competition that brands are exposed to), it is important to highlight - in some way - our content over the rest , and, to do so - regardless of the copywriting we use - it is equally necessary to have an appropriate and attractive look & feel of the message ; thus creating unique strategies that capture the user's attention at a glance.
And… today we are in luck! Because in this article we are going to share with you those elements of the email templates that convert the most, so that -as we said- the look&feel of your message is as attractive as possible for your user.
10 eMail templates to inspire you
Visual language
If there is one thing we know for sure, it is that brand subscribers like to feel special, unique and close to the brand. Therefore, it is important that the content of your email makes the user smile, leaving them with a good memory of your brand.
In this way, the use of images, videos, GIFs or emojis gives very positive points to companies. In addition, the use of emojis in particular allows us to say and transmit a lot in just one funny icon; quickly, immediately and with a high degree of expression. In addition, they are elements that are understood almost universally!
Interactivity
We could say that the templates that convert the most in email marketing are those that include a section in which the user can interact with the content, whether through questionnaires, buttons, search bars, etc., etc.
Of course, it is worth highlighting again that, above all, those users who are more inclined to interact with emails are -coincidentally- the most experienced and accustomed to using email marketing, so make sure that details as basic as responsive design in your templates are issues that are perfectly fulfilled.
Trends and generations
Some of the templates that convert the most in Email Marketing are those that know how to adapt correctly to new trends as well as to new generations . Trends reflect the tastes of users, and knowing them is as essential as knowing the generational differences between Millennial and Generation Z audiences, among others. The new generations of our days are digital natives; they are audiences that, for example, no longer use SMS, but are much more immediate and their communication pace is totally frenetic, through the use of instant communication channels such as Instagram, above others such as WhatsApp.
What we mean by this (which is just an example showing the big differences between seemingly close generational groups) is that it is necessary to know our audience in depth and dedicate time and research to the trends most used by each of the different generational groups.
3 reasons to optimize your email campaign for the mobile environment
Offers and discounts (added benefits for the user)
Offers and discounts are two promotional techniques that generate great success with the public, and they are not only useful for attracting new customers to our business, but also for retaining current ones.
Therefore, as a conclusion to this article, you should know that email design in terms of the body of the message is one more factor that we have to take into account to achieve success in digital marketing strategies, but (of course) it is not the only one. In this way (almost obligatory), it is necessary that you are up to date with what is new and trends, because - if you look closely - all the elements that we have mentioned above are aspects that today , " now" , are in trend . But that, 2 years ago, were not, and that - surely - within another 2 years they will no longer be. Therefore, we recommend that whenever you are going to develop a digital marketing strategy with special emphasis on Email Marketing, you have an Email Marketing service provider who knows, in depth, what is working best at each moment and with each audience, because all fashions and trends are ephemeral.
