Discover the most relevant trends:
Content
The Phygital Era – Full integration of physical and online stores for a more personalized experience
Sustainability: Generations Z and Alpha change the rationality of consumption
Hyper-personalization: Offer a unique and personalized experience to each customer
Customer Experience: know your customer and sell better
Artificial Revolution: technology increasingly present in business
From NRF to the world: technology, sustainability, relationships and customer experience are here to stay!
The Phygital Era – Full integration of physical and online stores for a more personalized experience
Have you heard about Figital? The term comes from the English phygital , which is a combination of the words physical and digital. In practice, it is the total integration between a physical store and an online store.
Buy online and pick up in store, or visit the store and buy online. This is the reality of Figital.
One trend that emerged at NRF is that many digital companies are opening physical stores to offer an interactive customer experience. At the same time, they combine the advantages of physical retail with technologies such as QR Codes, IoT, Augmented Reality and Metaverse, the customer experience with the brand becomes more personalized, immersive and friendly.
Watch the main insights on Figital from Lucas Brum, Head of Sales at Mailbiz, directly from NRF!
>> NRF Backstage, Lucas Brum
Sustainability: Generations Z and Alpha change the rationality of consumption
Generation Z and Generation Alpha are changing the way we think about sustainability. Born between 1997 and 2010, respectively, they are aware that we cannot waste natural resources. And this is not just an opinion, it is a trend that the NRF has already pointed out for 2023.
People are concerned about doing business with companies that are responsible and transparent about the environment. As Unilever's research shows, 21% of consumers prefer to buy products from brands that demonstrate concern for sustainability. Therefore, it is clear that many customers are willing to pay a high price to support this conscious choice.
The era of abundance is coming to an end, and it's time to change our consumption habits. The more conscious we are about energy saving, circular economy, fair trade and carbon neutrality, the better it will be for everyone. Therefore, companies need to think about how to manufacture and resell products more responsibly, with reuse, circular economy and awareness about disposal. Watch more about this topic with behind-the-scenes footage from NRF, with Vínicius Correa , our CEO, and Lucas Brum , our Head of Sales!
Hyper-personalization: Offer a unique and personalized experience to each customer
At NRF 2023, one of the hottest and most current topics was hyper-personalization. Hyper-personalization aims to provide a unique and highly personalized shopping experience to the customer. Therefore, it is crucial that companies use data and improve their CRM systems to better understand customer behavior and offer them a unique and unforgettable experience.
Imagine receiving a personalized offer, based on your personal consumer preferences. A marketing email containing unique offers for your favorite brands and products, sent at the ideal time for your shopping: hyper-personalization is a trend, sending recommendations based on the customer's personal taste is a differentiator.
Generations Z and Alpha seek authenticity and originality, and brands like Adidas, Vans, NBA and other luxury brands are already offering product customization. Therefore, a good way to get to know your customer is with Mailbiz's Impulse tool . This way, you can transform your email marketing tool into a powerful CRM, with rich information to send the right message, at the right time. Don't send generic ads to different audiences, invest in hyper-personalization!
“Sending the same ad to different audiences, with different cultures and different purchasing behaviors, may work, but with much less impact. There is no point in generating canadian biotechnology email list traffic with the wrong audience” – comments Lucas Brum, commercial head of Mailbiz
See more about the subject here with Thiago Pitta, Product CTO, at Mailbiz:
>> Hyper-personalization at NRF 2023!
Customer Experience: know your customer and sell better
Customer experience is the key word for marketing actions in 2023 and will continue to be one of the main pillars of retail. According to the NRF lectures , having assertive data becomes increasingly important to better relate to your customers.
Customer experience is essential to the success of any retail business, and to achieve this, it is necessary to know the consumer well. Likewise, a lack of knowledge about the customer can result in irrelevant and unattractive experiences, which can harm the repurchase and loyalty of the consumer base.
“One of the flags we raise at Mailbiz is repurchase and retention and how important this is for the health of a business. Companies that manage to create an emotional bond with the consumer will grow faster and more sustainably.” – reinforces Vinicius Correa, CEO of Mailbiz
Getting back to basics, done right, could be the secret to your store's success : find out more here !
Artificial Revolution: technology increasingly present in business
The artificial revolution was another hot topic at NRF . After all, technology is driving business transformation and customer-facing experiences. In addition to accurate data and insights, understanding customer intent is crucial to delivering a relevant and personalized experience.
“Mailbiz is developing the Customer Data Platform, a system that is evolving a lot with AI (Artificial Intelligence) to bring new insights to our customers and get to know the customer in a more in-depth way” – comments Thiago Pitta, CTO of Product at Mailbiz.
Another important technology is ChatGPT, an advanced artificial intelligence capable of producing texts that are coherent with natural language conversations, similar to a human. This could be applied in retail, such as powering chatbots to help recommend products, help customers find a product, or suggest products based on search and purchase history.
Furthermore, with the arrival of quantum computing, 6G internet and a faster and more connected internet, artificial intelligence processing will be even faster, offering enormous benefits.
The Metaverse, by definition, is supposed to be a “better me” in a “better place,” but a more effective approach would be Extended Reality (XR), which uses physical devices to connect to the virtual world. Web3 is also being used by big brands like Nike and Gucci, making billions of dollars.
Watch the videos below:
>> Behind the scenes NRF day 2!
>> Follow our journey of discovery! Day 3, part 1!
>> Artificial Revolution: Day 3, Part 2!
From NRF to the world: technology, sustainability, relationships and customer experience are here to stay!
To ensure success and growth in your business, it is important to know your customer well and provide them with a unique experience. That is why it is necessary to understand their behavior and needs, offer personalized service and involve them in their purchasing journey.
With these actions, you can increase customer satisfaction and loyalty, which will result in higher sales in your online store. Likewise, it is important that you invest in customized solutions to stand out in the market and continue growing.
Investing in technologies like Mailbiz brings many benefits to your business! After all, in addition to getting to know your customer better, you can improve the shopping experience, increase sales and build customer loyalty. Therefore, with advanced integration technologies, consolidated data and success analysis, you can enable automations to deliver relevant content and increase repurchase.
