Frequency within the email
Posted: Tue Dec 03, 2024 10:42 am
Choose a change you think has the most potential to improve your campaign and add it to the B version of your original email.
Subject line
Your email’s subject line can make or break your open rate. If you can’t get uk business email list subscribers to open your email, all of your hard work on its design and copy will go to waste.
Here are a few tweaks you can implement during subject line testing to see how they impact your email’s open rate:
Rearrange the order of the words within your subject line
Phrase the subject line as a question
Include numbers or emojis
Play around with capitalization
Test out different subject line lengths
Use language that instills a greater sense of urgency
Add more personalization
According to research, subject line personalization is one of the most powerful tools you can use to improve your email’s open rate. It’s been shown to boost open rates by up to 14%!2
Preheader Text
Another factor that can impact your email’s open rate is its preheader text. This text shows up as a continuation of your subject line within your readers’ inbox.
In other words, preheader text gives you even more space to capture readers’ attention and inspire them to click.
Sender’s Name
One final factor that may impact your email’s open rate is the sender’s name. This is the email address you send your email from that shows up in your recipients’ “From” field.
During an A/B test, you could send one email from a real person at your company (john@company.com), rather than the company’s name (info@company.com).
Subject line
Your email’s subject line can make or break your open rate. If you can’t get uk business email list subscribers to open your email, all of your hard work on its design and copy will go to waste.
Here are a few tweaks you can implement during subject line testing to see how they impact your email’s open rate:
Rearrange the order of the words within your subject line
Phrase the subject line as a question
Include numbers or emojis
Play around with capitalization
Test out different subject line lengths
Use language that instills a greater sense of urgency
Add more personalization
According to research, subject line personalization is one of the most powerful tools you can use to improve your email’s open rate. It’s been shown to boost open rates by up to 14%!2
Preheader Text
Another factor that can impact your email’s open rate is its preheader text. This text shows up as a continuation of your subject line within your readers’ inbox.
In other words, preheader text gives you even more space to capture readers’ attention and inspire them to click.
Sender’s Name
One final factor that may impact your email’s open rate is the sender’s name. This is the email address you send your email from that shows up in your recipients’ “From” field.
During an A/B test, you could send one email from a real person at your company (john@company.com), rather than the company’s name (info@company.com).