This trend directly affects the use of email, and therefore the practice and technique of email marketing, which must be aware of the daily use of its consumers.
The above can be confirmed by the most recent internal study by the SPLIO platform . An analysis based on more than 238 million emails sent in the summer of 2015 in Spain; as a result, August 2015 was the month in which the highest rate of opening of mobile marketing emails was recorded, surpassing the computer as the opening device.
Mobile email marketing is skyrocketing
On the other hand, mobile email marketing openings during July and August of the same year have increased by 73.41% since 2011 , when these openings were only 13%. It was in August 2015 where a canadian colleges universities email list maximum peak of 51.87% of mobile email marketing openings was achieved .
Compared to the beginning of 2015, there is also a strong increase. This is 7 percentage points higher than the index of openings in January 2015, when the percentage was 44.94%.
To be able to sneak in among these peak opening rates, as email marketing professionals we must consider that:
Our emails or campaigns must be responsive , that is, they must adapt to the devices on which they will be received. To do this, you can use professional email marketing tools.
Avoid overloading your campaigns with heavy content . The average mobile user has a maximum monthly data quota for their mobile, so an email with very heavy images will end up being deleted, despite the hassle.
You need to be shorter and more effective with your email subject lines. Again, a smartphone screen will display far fewer opening characters in the user's email agent than on a laptop or PC. Remember to grab the subscriber's attention from the subject line, and you need to adjust to the device accordingly.
It is an undeniable fact that mobile email marketing is becoming increasingly popular , with users demanding fluidity and efficiency in all contexts and devices.
