Clarify customer needs with customer journey maps
Posted: Thu Jan 30, 2025 5:13 am
If you have a membership organization, analyze and compare data for members and non-members as well. If you have multiple product categories, it is also a good idea to analyze data for each category and compare the ratios. Analyze sales data by season, by time of year when people start new lives, etc. to identify issues and solutions. Now, let's take a look at Figure [3]. Sales analysis: Member/non-member ratio of purchasers and monthly purchase amount What can be inferred from Figure [3] We can see that sales are high every year from the rainy season to summer as shown in ①, followed by around March as shown in ②.
Meanwhile, in 2017, sales in January increased significantly bosnia and herzegovina telegram database compared to other years as shown in ③. In addition, we can see that overall the number of member purchasers is decreasing year by year, while the number of non-member purchasers is increasing. Issues and effective solutions that can be seen from here One issue is that the number of purchasers among members is decreasing year by year, so campaigns and promotions should be implemented to encourage members to take the next purchasing action.
Another strategy to encourage non-members to become members is to appeal to them about how to register and the benefits that are only available to members, making them want to become members. Sales tend to be high twice a year, from the rainy season to summer and in March, so it would be a good idea to first come up with a strategy to further increase sales peaks. It may be effective to promote sales around festivals, beaches, pools, and other events from the rainy season to summer, and in March, around new lifestyle trends.
Meanwhile, in 2017, sales in January increased significantly bosnia and herzegovina telegram database compared to other years as shown in ③. In addition, we can see that overall the number of member purchasers is decreasing year by year, while the number of non-member purchasers is increasing. Issues and effective solutions that can be seen from here One issue is that the number of purchasers among members is decreasing year by year, so campaigns and promotions should be implemented to encourage members to take the next purchasing action.
Another strategy to encourage non-members to become members is to appeal to them about how to register and the benefits that are only available to members, making them want to become members. Sales tend to be high twice a year, from the rainy season to summer and in March, so it would be a good idea to first come up with a strategy to further increase sales peaks. It may be effective to promote sales around festivals, beaches, pools, and other events from the rainy season to summer, and in March, around new lifestyle trends.