Flexible system operation that can adapt to changes
Posted: Thu Jan 30, 2025 6:01 am
Email strategies are shifting to email marketing One document that describes the effectiveness of email initiatives is the "Digital Marketing Forecast: 2016 To 2021" report published in January 2017 by the US research company Forrester Research. The report predicts that the average annual growth rate of email marketing through 2021 will be 8% (source: excerpt from Nikkei BP CCL " How to lead email marketing to success : September 2017"). Some may think that this growth rate in the US does not apply to Japan because the situations are different between the US and Japan.
However, as you read further into the CCL article cameroon telegram database mentioned above, it explains that, just like in Japan, many US marketers are struggling with email strategies, and concludes that "in other words, US marketers consider 'context-based delivery' to be a successful strategy that is worthy of additional investment." As a result of this information, there has been a shift from "email newsletters," which send the same information to everyone, to "email marketing," which sends the necessary information to the people who need it at the optimal time, and it can be said that email is still an effective strategy.
[Related article] What is email marketing? Explaining the basics you need to know Email marketing as one-to-one communication Nowadays, companies are beginning to feel the limitations of mass communication aimed at an unspecified number of people, and are placing importance on one-to-one communication, delivering the necessary information to the people who need it at the optimal time. Email marketing, which can send the necessary information to the people who need it at the optimal time, is a method that matches the one-to-one communication that companies aim to achieve with their customers.
However, as you read further into the CCL article cameroon telegram database mentioned above, it explains that, just like in Japan, many US marketers are struggling with email strategies, and concludes that "in other words, US marketers consider 'context-based delivery' to be a successful strategy that is worthy of additional investment." As a result of this information, there has been a shift from "email newsletters," which send the same information to everyone, to "email marketing," which sends the necessary information to the people who need it at the optimal time, and it can be said that email is still an effective strategy.
[Related article] What is email marketing? Explaining the basics you need to know Email marketing as one-to-one communication Nowadays, companies are beginning to feel the limitations of mass communication aimed at an unspecified number of people, and are placing importance on one-to-one communication, delivering the necessary information to the people who need it at the optimal time. Email marketing, which can send the necessary information to the people who need it at the optimal time, is a method that matches the one-to-one communication that companies aim to achieve with their customers.