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Posted: Thu Jan 30, 2025 6:08 am
These are explanations and examples based on actual experience to help you understand how field staff talk to customers. Please use them to confirm terms you don't know, as well as terms you think you understand. <Table of Contents> CRM LTV CTA KGI CRM Case of Mr. A, 5 years in sales It is an abbreviation of Customer Relationship Management, which literally translates to "customer relationship management". Customer relationship management is about building and maintaining a good relationship with customers over the long term by managing customer information well and communicating with them in a way that suits them .
For example, in a beauty salon, there are various cayman islands telegram database differences between customers, such as their haircut cycle, desired service, and preferred style. If a customer has a haircut cycle of two months, sending a coupon in the first month is "too early", and if a customer has a haircut once a month, sending a coupon in one and a half months is "too late". Also, if you frequently talk to people who want to be quiet in the store, or conversely, if you make an effort to make it quiet for people who want advice, both will give a bad impression.
In this way, managing each customer's information well and providing the best information that suits them at the best time leads to CRM. Mr. B: 15 years in sales It is often explained as a management technique to strengthen relationships with customers, but it is also a term that has a different definition for each customer. In order to strengthen relationships with customers, you need to know about them. Simply having customer data (such as names, addresses, and phone numbers) is not CRM.
For example, in a beauty salon, there are various cayman islands telegram database differences between customers, such as their haircut cycle, desired service, and preferred style. If a customer has a haircut cycle of two months, sending a coupon in the first month is "too early", and if a customer has a haircut once a month, sending a coupon in one and a half months is "too late". Also, if you frequently talk to people who want to be quiet in the store, or conversely, if you make an effort to make it quiet for people who want advice, both will give a bad impression.
In this way, managing each customer's information well and providing the best information that suits them at the best time leads to CRM. Mr. B: 15 years in sales It is often explained as a management technique to strengthen relationships with customers, but it is also a term that has a different definition for each customer. In order to strengthen relationships with customers, you need to know about them. Simply having customer data (such as names, addresses, and phone numbers) is not CRM.