What are sales qualifying questions?
Qualifying questions are the enquiring questions that a sales rep asks their prospects to learn their capability of turning into potential customers. It involves enquiring about your lead’s pain points, challenges, requirements, and purchase intention. This question-answer conversation will help you estimate the number of your paying customers moving Bahamas Phone Numbers down the funnel. It will help if you leverage these qualifying questions in a way that draws the maximum information about your qualifying prospects and their intent to buy. The conversation shouldn’t feel like an interrogation session but should feel like a valuable communication experience qualified lead. Check out these best sales lead qualifying questions you can ask a prospect while conducting a cold call.
6 Cold calling sales qualifying questions you must ask
Cold calls are effective and, most importantly, have significant importance in B2B sales. About 57% of B2B C-level managers prefer to be contacted via phone at first. But the results of these cold calls depend upon how beautifully you start, move and end the conversations. Excited to learn what to ask in your first sales call? Check below the most effective sales qualification question you must include in your cold calling scripts.
1. “Am I speaking with Mr. John, the sales manager of BCC ltd?”
With this one question, you can validate three details- name, designation and company in a row. Ask this question just after your greetings. This will help you learn that you’re talking with the right person.
2. “We offer sales automation CRM; considering your role, we wanted to check if you’re looking for one”?
This is a brilliant question that you can ask your prospects. By asking this, you let the prospect know about the product/service that you offer. Plus, it makes them answer if they need it or are already working with the market trends. If you are a SaaS company, this is a solid qualifying question for you.
3. “Are you satisfied with your current CRM software”?
Suppose the prospect responds negatively to the above question. For instance, “no, we’re not looking as we already have software in place.” Then you can ask them this question. If they said yes, you could ask for strong reasons for their satisfaction. And if they said no, it would help you discover the areas they want to improve. Eventually, it will further help you present your product/service better.
4. “How does the buying decision function in your company?”
Specifically, useful for B2B sales. This question will help you understand the decision-making process. You can note down the information provided as an answer and then plan the conversation accordingly. Related read: 12 Best cold calling tips for B2B sales [with examples]
5. “How soon do you want to implement the solution?”
This is a straightforward question. This question helps you figure out the urgency of their purchase. Once you know how soon they want the solution, you can sequence them in your priority list.
6. “Do you have a dedicated budget for this solution?”
Budget is an unavoidable topic in any sales qualification process. This question will help you know their budget bracket. If their budget carries the right budget, then it’s a good thing. If not, then you need to make efforts to upsell by convincing them by showing value proposition, benefits etc. These are six crucial cold-calling qualifying questions to help you qualify sales leads. Let’s now look at some of the crucial sales lead qualification questions.
17 Best sales qualifying questions you must know
Sales qualifying questions should be planned and asked in a manner that helps you serve the purpose of qualifying leads. Don’t ask these questions directly; try to create a flow so that the first question naturally leads to another. And so, you should frame the lead qualification questions accordingly. Here are some of the great qualifying questions for the sale team you must know:
1. “What’s prompting you to solve this problem?”
This question helps you to understand their pain point. It can be a recent change in rules and regulations, any other change in the company’s development strategy, or anything else. This will help you understand their trigger point.
2. “Have you tried to solve this problem in the past? If yes, then what was it?”
This question helps you understand the background of the situation. You’ll know whether they implemented any solution in the past. It allows you to present your solution as unique and a good problem-solver.
3. “Which of your problems will be solved with this product/service of ours?”
This is a smart way of asking about the value your product/service brings to them. Half of the work is done when they understand the solution your offering brings.
4. “How d
