We are facing a market overflowing with competitors, who are trying to attract new customers by saturating all the communication channels available to them, but without a clear marketing strategy or specifically a marketing strategy.
In order to access or attract new potential buyers, it is essential to have a strategy that allows you to achieve the best results (more sales leads) and optimize the limited resources of each company. Below, we mention the most important actions you should take to design a more effective strategy to attract customers to your company.
Customer study to define the Buyer Persona of your products and services.
The Bayer Persona is a summary of the characteristics of current customers of your products and services. This description includes demographic, behavioral, cultural, economic, geographic, lifestyle, values, product knowledge and relationship with the company, consumption schedules and frequency, brand loyalty, expected benefits, among other factors.
Defining the Buyer Persona is the starting point for developing the entire strategy. Skipping this step means reducing the chances of success by half.
Identify customer segments and niches.
Segmentation is the present and future of marketing. The idea is to group customers into different groups according to the most important criteria defined by the company.
It is very common to find several customer list of south africa consumer email segments and the company must establish whether it is going to focus on all of them or on just one of them. Everything will depend on the profitability of each customer niche, its size, the effort to be made and the access to them through different channels.
Once the different segments and their particular characteristics have been defined, the communication strategy is greatly facilitated, because the messages are more personalized, the choice of channels is easier, fewer financial resources are required and the results arrive more quickly.
The best of Strategic Marketing
Competitive Advantage, Value Chain, Competitive Strategies, Differentiation
Click here
The best of Strategic Marketing
Competitive Advantage, Value Chain, Competitive Strategies, Differentiation
Click here
The best of Strategic Marketing
Competitive Advantage, Value Chain, Competitive Strategies, Differentiation
Click here
Design a sales prospecting funnel to generate more leads.
In marketing and sales, a funnel is a graphical representation of the steps a potential buyer must go through to become a customer. At each of these stages, the company must design a set of actions to motivate the potential customer to continue moving forward in this process.
The most common steps in a sales funnel are related to the purchasing and decision-making process, which begins with becoming aware of a need to be satisfied, searching for information, evaluating alternatives, and making the final decision.
Define the communication strategy to increase business opportunities.
The communication strategy will depend mainly on the target audience (customer segments) we want to reach. The clearer we are about who our customers are, the more effective our advertising campaigns will be. It is not about reaching the largest number of people, but about reaching the real potential buyers.
Our communication strategy begins with the objectives we want to achieve and based on these, we define the messages (content and design), the schedules and frequency of publication, the most effective channels, and the ones that motivate the client to take action (send an email, access a website, visit the company, etc.).
Additionally, the results of these campaigns and the channels used must be evaluated. This will allow the company to focus on the channels that offer the best results and discard those where the results do not merit the economic effort.
