Suddenly not everyone uses market research to advertise, as not all businesses are big enough to afford this kind of research. The good news is that today we can do online searches about business growth, and there are experts who share a lot of significant information that is worth reading.
Advantages
Email marketing is used to advertise products, promote offers, make invitations and inform. Within the informative field, it is important sweden consumer email list to let our clients know the advantages that make us better than our competitors. Have you already sent advertising to your clients mentioning why your company or product is better? If you haven't, it is important that you know the types of advantages that exist in the market:
Cost advantage
You will have to understand that a cost advantage for many customers is not always the best alternative, many times saying "the lowest price" can mean low quality, easy manufacturing, among other negative qualifiers. If you intend to put in your email that your advantage over the market is having the best cost, it will be convenient for you to mention why, for example, a well-known paint brand, had the reputation of having its prices 20% lower than the rest of its competitors, the reason was not quality at all, but rather that the technicians had created a production process with low quality raw materials, but that in the end generated a product of competitive quality, be sure to mention why your cost is lower and your product is still good and competitive.
Differentiation advantage
Cost advantages are not exactly the most optimal to mention, since they continually vary depending on external factors, differentiation advantages on the other hand are much more lasting, since they consist of mentioning that regardless of the price, your product or service has a unique characteristic that makes it different and special, it is worth mentioning that many brands prefer to position themselves with this type of advantages in the market, and this kind of advantages goes beyond even the product or service, sometimes it has to do with luxury and post-purchase service, for example the fact that you receive your product with a golden or special wrapper, or that in case you are not satisfied with your purchase you can make returns without problems and hesitations, a brand that predominates thanks to these advantages, is the one that sells electronic devices that come in nice white boxes with the drawing of an apple, they are definitely not the cheapest on the market, but they make the difference.
