How do you know if the content you create is helping you get more customers?
Posted: Wed Dec 04, 2024 10:48 am
SUMMARY
What do you want to measure?
What numbers do you want to track?
Where to find information?
How often should I track my numbers?
How to measure all this?
Step 1: Your sales
Step 2: Your website
Step 3: Your emails
Step 4: Your social networks
Tutorial: How to set up your Google Analytics dashboard
Step 1: What should your dashboard contain?
Step 2: Add your measurements to your dashboard
Step 3: Organize your dashboard
Step 4: Set up your monthly reports
You spend a lot of time creating quality content every week, but are you sure that it is really useful for the development of your business?
Depending on your business, your customers, not all content is equal, and I know that if there is something that is valuable about you, it is your time. So, you might as well use it efficiently! If you are going to spend time creating your content, you might as well use it to grow your business.
But here’s where things get complicated, how do you philippines mobile phone numbers database know the ROI of your content? It’s pretty vague, right? How do you know if the money, time and energy you spend on your content marketing are well invested?
So what I'm going to show you in this article is how you can evaluate the effectiveness of your content, optimize it all and focus your attention on what works for your business.
Here we go!
What do you want to measure?
Have you ever heard this quote: “What gets measured gets managed” by Peter Drucker?
I know it's sometimes difficult to delve into numbers. First of all, not everyone is attracted to it and then, it requires setting up tools and knowing how to use them... Ouch! Two things you may have been uncomfortable with. It's no less necessary to consciously manage your business and keep only the effective actions.
So, let's continue.
What numbers do you want to track?
At this stage, I suggest you choose the numbers you want to track , depending on your goal. You'll see, there are quite a few possibilities, but don't panic, we'll take it step by step.
Your sales (quantity and values)
Discovery appointments (number of appointments + conversion rate)
Monthly turnover
The number of page views
The number of unique visitors
The bounce rate
The time people spend on your site and on your key pages
Openings and clicks on your emails
Number of subscribers to your newsletter
Number of unsubscriptions
Conversion rates of your sales funnels
What do you want to measure?
What numbers do you want to track?
Where to find information?
How often should I track my numbers?
How to measure all this?
Step 1: Your sales
Step 2: Your website
Step 3: Your emails
Step 4: Your social networks
Tutorial: How to set up your Google Analytics dashboard
Step 1: What should your dashboard contain?
Step 2: Add your measurements to your dashboard
Step 3: Organize your dashboard
Step 4: Set up your monthly reports
You spend a lot of time creating quality content every week, but are you sure that it is really useful for the development of your business?
Depending on your business, your customers, not all content is equal, and I know that if there is something that is valuable about you, it is your time. So, you might as well use it efficiently! If you are going to spend time creating your content, you might as well use it to grow your business.
But here’s where things get complicated, how do you philippines mobile phone numbers database know the ROI of your content? It’s pretty vague, right? How do you know if the money, time and energy you spend on your content marketing are well invested?
So what I'm going to show you in this article is how you can evaluate the effectiveness of your content, optimize it all and focus your attention on what works for your business.
Here we go!
What do you want to measure?
Have you ever heard this quote: “What gets measured gets managed” by Peter Drucker?
I know it's sometimes difficult to delve into numbers. First of all, not everyone is attracted to it and then, it requires setting up tools and knowing how to use them... Ouch! Two things you may have been uncomfortable with. It's no less necessary to consciously manage your business and keep only the effective actions.
So, let's continue.
What numbers do you want to track?
At this stage, I suggest you choose the numbers you want to track , depending on your goal. You'll see, there are quite a few possibilities, but don't panic, we'll take it step by step.
Your sales (quantity and values)
Discovery appointments (number of appointments + conversion rate)
Monthly turnover
The number of page views
The number of unique visitors
The bounce rate
The time people spend on your site and on your key pages
Openings and clicks on your emails
Number of subscribers to your newsletter
Number of unsubscriptions
Conversion rates of your sales funnels