few things about how

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However, through our experience working with clients across a variety of industries, we've learned a to reduce your cost per lead and have compiled some insights we want to share with you.

Here are our top five tips for reducing the cost per lead for your Facebook advertising campaigns.

1. Optimize the Algorithm
The most important thing to understand with Facebook Ads is how the Cost Per chinese overseas australia data Thousand (CPM) algorithm works.

The first thing to remember is that Facebook's bidding algorithm does what you tell it to. That's why choosing the right objective for your ads is crucial. For example, don't select Clicks when what you really care about is Conversions. To get great results, we suggest selecting Lead Generation as your objective and using Lead Ads.
Another important thing to remember is that the algorithm needs data from the last 24 hours or 7 days to optimize.