How does SMS automation work with Disparo Pro?

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SMS automation is a technology that allows you to send and respond to text messages automatically, based on pre-defined rules.

It works through a platform integrated with a system or API , which identifies keywords sent by users and responds according to the context. For example, if the customer answers “Yes” to an offer, they can automatically receive a discount coupon; if they answer “No”, they can be removed from the list.

This makes communication faster, more personalized and more effective . In addition, it is possible to schedule emails at strategic times, segment contacts and monitor results in real time.

SMS automation is recommended for companies that want to optimize marketing campaigns , improve customer relationships and reduce manual processes . With it, you can offer instant responses, increase engagement and keep your contact base active in a practical and scalable way.

And of course, today, we're going to talk more about SMS automation, coming with Disparo Pro !

What is SMS automation?
SMS automation is a technology that allows the sending rcs data israel management of text messages automatically, using programmed rules and actions.

Instead of relying on manual sends, the company defines a communication flow based on customer actions, such as keyword responses, specific times, or internal system triggers.

This tool is used in marketing, sales, support and customer relationship strategies . It enables the creation of more effective campaigns that speak directly to the right audience at the right time, optimizing resources and increasing the chances of conversion.

Furthermore, SMS automation will bring more agility to interactions and more personalized communication, even on a large scale.

How does SMS automation work in practice?
In practice, SMS automation works through integration with a specialized platform or API, such as the one offered by Disparo Pro . The company configures the system to send automatic messages based on specific triggers — such as a customer's response, the status of an order, or a pre-defined date.

For example, imagine an online store that wants to send a discount coupon. It can create a message like: “Hello, we have a surprise for you! Answer YES to receive an exclusive coupon.”

If the customer responds with a positive keyword (such as “Yes”, “I want” or “Sure”), the system automatically recognizes this response and instantly sends a new message with the discount code .

On the other hand, if the answer is negative (such as “No” or “Stop”), the system removes the customer from the mailing list or sends a farewell message.

It is also possible to program default messages if none of the registered keywords are recognized, ensuring that all users receive some type of response.

Furthermore, sending messages is scheduled on strategic days and times, according to the audience's behavior or campaign objectives.

What are the main features of SMS automation?
SMS automation offers a series of features that make communication more personalized. The main ones include:

1. Keyword autoresponders:

Allows you to configure responses based on the words sent by the user. You can define positive, negative and neutral words to trigger different messages.

2. Scheduling messages:

You can schedule deliveries for specific dates and times, based on holidays, reminders or promotional activities.

3. Contact segmentation:

Automation allows you to send different messages to different audiences, improving the relevance of communication.

4. Content personalization:

Messages are personalized with name, location, product purchased, among other data.

5. Real-time reporting and metrics:

Track delivery rates, responses, link clicks, and other important metrics to assess campaign performance.

6. Integration with other systems (CRMs, ERPs):

Automation is connected to tools already used by the company, optimizing the workflow.